Since 1990, the West African chimpanzee population has declined by 80%! Every year, 3,000 chimpanzees are illegally captured. We must therefore act to protect them.
The Pan African Sanctuary Alliance is developing information messages that will be posted on billboards in three countries. Their content will be adapted to the culture of each country and to the target audiences.
On panels ...
Also in collaboration with the partner association Liberia Chimpanzee Rescue and Protection in Liberia and many other organizations in West Africa, 6 large format billboards are produced.
Locations strategic to the location of illegal activity against chimpanzees are leased.