Created in 2020, Liiju is a new local clothing brand (71), ethical and responsible. Each sale of the store's product supports the Le PAL Nature Foundation, up to 10%. A new way to dress by participating in a good cause!
Their emblem: the Glaucous Macaw
The glaucous macaw is a parrot native to South America. Considered by many to be an extinct species because it has not been observed for several decades, it is, however, officially classified as critically endangered.
Through him, it is a whole cause of protecting endangered species that Liiju wants to highlight with his first collection.
Their ethical and responsible policy
Liiju has chosen its products with special attention to their composition and manufacturing methods.
Their supplier has therefore been scrupulously selected, all the materials used for the manufacture of their clothes come from organic cultures or from recycling.
Manufacturing methods are checked daily to ensure proper compliance with the internal code of conduct advocating safe and decent working conditions.
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Maude LEPLAY-ORIOT, a former PAL employee who worked for the Le PAL Nature Foundation for years, has recently developed a new activity.
Created in 2005, this French NGO works for the conservation of endangered species by putting Man at the center of its actions. Three types of programs have been created: Red Caps, Green Caps and Blue Caps.
For the second year, the Le PAL Nature Foundation called on a French and responsible company!