Created in 2020, Liiju is a new local clothing brand (71), ethical and responsible. Each sale of the store's product supports the Le PAL Nature Foundation, up to 10%. A new way to dress by participating in a good cause!
Their emblem: the Glaucous Macaw
The glaucous macaw is a parrot native to South America. Considered by many to be an extinct species because it has not been observed for several decades, it is, however, officially classified as critically endangered.
Through him, it is a whole cause of protecting endangered species that Liiju wants to highlight with his first collection.
Their ethical and responsible policy
Liiju has chosen its products with special attention to their composition and manufacturing methods.
Their supplier has therefore been scrupulously selected, all the materials used for the manufacture of their clothes come from organic cultures or from recycling.
Manufacturing methods are checked daily to ensure proper compliance with the internal code of conduct advocating safe and decent working conditions.
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The Borneo Nature Foundation association carries out awareness-raising and training actions for young people in the region to save the Borneo forest from deforestation.
The AFdPZ has launched an urgent appeal for donations to meet the needs of the Chad region. The PAL Nature Foundation responded generously.